Twitter | Building Engines
Building Engines Blog | Twitter
When it comes to commercial real estate, social media is no longer something that we’re just sort of experimenting with. We’re now past the mobile tipping point with 80 percent of Internet users having a smart phone. Most people are starting their research about companies on mobile and on search engines like Google.
Over half of the population uses Facebook and more than 37% use Twitter. Compare this to the CEOs of Fortune 500 companies, of whom only 7.6% are on Facebook and even fewer – 4% – use Twitter. The C Suite is known for being bombarded with communication and pressed for time, but the data shows that those who take some time to foster those lines of online communication are enabling their companies to positively engage with customers, prospects and employees.
These days it seems like social media is everywhere you look (to those who disagree, perhaps you find yourself only looking at sand?). Last week’s Realcomm conference in Las Vegas was no exception. Professionals from the corners of commercial, corporate, institutional and government real estate gathered in Sin City to… tweet! As we explored the latest and greatest in technology in the real estate industry, we didn’t forget to use it!
Here’s a sampling of the recent overflow of trending tweets during the conference:
When you think of social media, do you picture Facebook, Twitter and millions of young people posting updates on their lives such as: “Score! Just watched my 15th episode of SVU in a row…” While this obviously happens more often than not, social media is also a constant supplier of the latest and greatest in the world of CRE. Don’t believe me? Here’s three examples of CRE masters who whipped up social media tools into a lasso for tenants and investors:
Show us the love and we’ll show you how to assess and improve your level of tenant service. We’re sending our Twitter followers the Building Engines Tenant Retention Kit
This free webinar will show you how web-based and mobile technologies can be leveraged to keep you informed, improve tenant management, and develop your relationships with contacts, companies, and prospects. Stop waiting in line, and get online!
We chose four more social platforms that best in class property management professionals rely on: Google Plus, YouTube, Twitter, and Gist.
I remember my first day of college well. I was 18 years old and wet behind the ears but I was eager to learn the skill sets necessary to succeed in the “real world.” On my first day of orientation, after getting a roommate and a dorm room, I was instructed to go over to […]