ROI | Building Engines
Building Engines Blog | ROI
I hate this question and that’s probably why the marketing folks here asked me to write about it. They’re a cruel bunch at times. It’s not the premise of determining ROI that I take issue with, it’s the generic nature of ‘so what’s the payback for your software?’ It bothers me because the honest (and appropriate) answer really depends on you and your company’s current situation.
Over half of the population uses Facebook and more than 37% use Twitter. Compare this to the CEOs of Fortune 500 companies, of whom only 7.6% are on Facebook and even fewer – 4% – use Twitter. The C Suite is known for being bombarded with communication and pressed for time, but the data shows that those who take some time to foster those lines of online communication are enabling their companies to positively engage with customers, prospects and employees.
I like to blog about CRE. If I didn’t like to write (read: ramble, rant and rave) about building operations, property management and the state of the industry, you wouldn’t be reading this post right now. Besides enjoying the click-clack of the keyboard and the progression of thought to tangible type, I blog for another reason – because it’s advantageous. I’m a blogger with benefits.