Property Website | Building Engines
Building Engines Blog | Property Website
You clearly understand the value of a building operations system and are able to evaluate the basic features and functions you need at a minimum in order to operate. But how can you determine if your current process and/or provider is limiting your ability to truly impact operational performance?
These days, the buyer is in control. Unlike previous generations, prospective tenants have the tools to instantly research and compare their buying decisions – without so much as leaving the couch or picking up the phone. According to Intelius, 78% of B2b consumers believe that it is very important to look up information about businesses online before deciding to interact with them. You’re likely making your first impression before you ever meet them.
Building Engines today released a Property & Tenant Websites Benchmark Report compiled from a 2013 Property Websites Survey of hundreds of commercial real estate professionals.
Building Engines announced over the weekend their plans to launch BuildingConnect, an affordable, fully branded, and easy to maintain website solution for commercial property owners and managers. Offering attractive design themes complemented by powerful search, communication and management tools, BuildingConnect will allow individual properties to manage their brand, showcase their amenities and service, and drive tenant engagement.
What’s the top (and most underutilized) tool for servicing tenants? The answer’s right in front of your face! A professional website for your property is a critical element for a business that hinges on tenant retention and attraction. Your current and prospective tenants operate in an online world. Is your website presence helping you attract, retain, service and communicate with them?
Presenting the face of your building to the public is more about clicks than bricks. Consider your property website the front door for current and prospective tenants. Just like the physical space, it should be branded, easy to navigate, professional and just a little sparkly. And visitors shouldn’t have to ask for directions.
As a community information space for building tenants and a marketing face for prospective tenants, your site is a critical component of your business – it’s design and functionality should reflect that! Here’s five features to kick it up a notch: