Marketing | Building Engines
Building Engines Blog | Marketing
What started with a spark is now a raging wild fire. And like any good fire, the only way to keep it burning is with the regular addition of wood to the flame. CRE tech is experiencing explosive growth and new tools and providers are hopping into the blaze almost monthly. We recently made a graphic to try to make sense of it all.
Building Engines SVP Scott Sidman recently guest posted on Duke Long’s blog. Check out his piece: “Is a Broker a Salesperson? Or… What Can CRE Learn About Sales & Marketing From a Technology Company?”
As you may have already noticed, Google’s email service, Gmail, has undergone a design makeover designating your inflow of daily mail into three separate tabs: Primary, Social, and Promotions.
Drawing in new tenants can be an arduous task. It doesn’t matter how much your property has to offer if you aren’t advertising those details effectively to potential clients.
In an ideal scenario, when one tenant moves out, building managers have another occupant lined up. Short turnaround times for vacant offices can significantly improve cash flow and revenue. Finding and securing new tenants can be a challenging task for property managers who lack experience in sales or marketing. Fortunately, there are strategies that can improve […]
Technology has helped companies in a number of ways. It has allowed them to boost productivity, manage costs more effectively and altered the way businesses reach their target audience.
Companies are looking to reduce their energy usage as a way to save money and help the environment, which is creating increased demand for sustainable commercial buildings.
Social media can provide building managers with feedback from tenants, visitors and vendors in real time. The public forum lets positive interactions be shared to create a more cohesive relationship between maintenance staff and building occupants. Showing some commitment to building a friendlier working relationship with tenants could make it easier to gain access to offices for repairs, cleanings or other work. This makes the building environment more enjoyable for all parties and helps reduce turnover.
These days, the buyer is in control. Unlike previous generations, prospective tenants have the tools to instantly research and compare their buying decisions – without so much as leaving the couch or picking up the phone. According to Intelius, 78% of B2b consumers believe that it is very important to look up information about businesses online before deciding to interact with them. You’re likely making your first impression before you ever meet them.
It was only a matter of time before other industries, even commercial real estate which is notoriously slow to embrace Social Media, realized the power of video. Ok, we get it. People pay attention to video. But why should you, as a property owner or manager, care about Vine App? Here are seven reasons:
Building Engines today released a Property & Tenant Websites Benchmark Report compiled from a 2013 Property Websites Survey of hundreds of commercial real estate professionals.
Building Engines announced over the weekend their plans to launch BuildingConnect, an affordable, fully branded, and easy to maintain website solution for commercial property owners and managers. Offering attractive design themes complemented by powerful search, communication and management tools, BuildingConnect will allow individual properties to manage their brand, showcase their amenities and service, and drive tenant engagement.
What’s the top (and most underutilized) tool for servicing tenants? The answer’s right in front of your face! A professional website for your property is a critical element for a business that hinges on tenant retention and attraction. Your current and prospective tenants operate in an online world. Is your website presence helping you attract, retain, service and communicate with them?
Presenting the face of your building to the public is more about clicks than bricks. Consider your property website the front door for current and prospective tenants. Just like the physical space, it should be branded, easy to navigate, professional and just a little sparkly. And visitors shouldn’t have to ask for directions.
As a community information space for building tenants and a marketing face for prospective tenants, your site is a critical component of your business – it’s design and functionality should reflect that! Here’s five features to kick it up a notch:
Sure, you may have poise, grace and beauty, but does your building have have what really matters (note: looking good in a bikini does not make the list)? Does it have what it takes to join the stage of the top performers in operations and management?