From Kim Kardashian to the Allstate Insurance “Mayhem” guy, people and businesses alike are making you remember them, for better or worse. They are having a bigger and bigger impact on our daily lives via arguably the most important medium of communication in our world today: Social Media.
With over 200 million monthly active users, Instagram has transformed into a social media site used for more than just selfies. Businesses are increasing their brand awareness and audience engagement one picture, check-in, and hashtag at a time.
While the commercial real estate industry may be notoriously slow to adopt new technology, more and more property owners and managers are taking advantage of social media and the opportunity it presents. When used correctly, social media platforms such as LinkedIn, Twitter and YouTube can help building teams strengthen their brand, reinforce tenant relationships, and reach prospective tenants.