CRE | Building Engines Blog
Building Engines Blog | CRE
This month’s customer spotlight is shining on Michael Prefi, Senior Real Estate Manager, CBRE. A 26-year veteran of the commercial real estate industry, Michael Prefi manages 32 Old Slip in New York City, which is a Class A Commercial Office Building in Manhattan’s Financial District.
It’s no secret that everyone is talking about mobile slowly taking over the commercial real estate industry, but what does that mean exactly for property owners and managers?
When commercial real estate decision-makers are evaluating property management software – either for the first time or to replace an existing platform – they often start the process by asking, “What features do we need?” Then, more often than not, they poll their workforce and put together a big checklist, culminating in a bake-off between various providers to which company checks the most boxes. Easy, right?
Location, Location, Location. And Price. We all know these are the primary drivers when customers are choosing a property. But how do you get them to choose your property over the competition across the street? Focus on the one thing completely under your control: service.
The commercial real estate market is showing improvement in most markets, but the slow economic growth has limited the ability of companies to add jobs.
Over half of the population uses Facebook and more than 37% use Twitter. Compare this to the CEOs of Fortune 500 companies, of whom only 7.6% are on Facebook and even fewer – 4% – use Twitter. The C Suite is known for being bombarded with communication and pressed for time, but the data shows that those who take some time to foster those lines of online communication are enabling their companies to positively engage with customers, prospects and employees.
I like to blog about CRE. If I didn’t like to write (read: ramble, rant and rave) about building operations, property management and the state of the industry, you wouldn’t be reading this post right now. Besides enjoying the click-clack of the keyboard and the progression of thought to tangible type, I blog for another reason – because it’s advantageous. I’m a blogger with benefits.