The Rise of the Office Worker: The Increasing Importance of Tenant Relationship Management

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Are you an office worker? If so, you spend half of your waking weekdays in an environment over which you have little influence or control – your office building.

You aren’t alone.

Office workers fit into 76 differing occupations and account for one-fifth of the US workforce, or thirty million people of a total one-hundred fifty million workers.

Today, workers deal with shrinking workspaces (densification), remote building management teams; and insufficient or inappropriate building-based amenities. Over more than two centuries of “officing,” the office-bound worker has labored in space defined solely by her employer, in an environment of his design, under his limitations, with amenities of his choosing.

“Thirty years have I served the Philistines, and my neck is not subdued to the yoke. You don’t know how wearisome it is to breathe the air of four pent walls without relief day after day.”

Thomas Lamb, Letter to William Wordsworth, March 20, 1822

Enter tenant-facing mobile social applications that collect, control and convey needs and sentiment data from the entire building tenant base.

Some are point solutions that address a single important tenant-related need such as area temperature. Others provide a broad set of functions that address the total tenant experience – e.g. the elevator is broken, I need someone to go running with me; use this lunch special coupon in the cafeteria, or tell me what about this building is most important to you.

open-office-layoutAdd up these factors:

   30 million office workers in the U.S.
+ 1 million office Buildings
+ Increasingly youthful office worker demographic
+ Mass mobile adoption
+ Burgeoning social awareness and communication
+ Growing quality of life value concerns
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= Increased need for office building connectivity

The best solutions not only address the entire tenant experience; but also connect to and actively enable the building management team so that they can do something about the condition or request identified.

By providing intuitive building-based amenity reservation, community building and sentiment measuring functions – these tools give tenants more information and greater control over their work environment while providing the owner or manager with better visibility into the needs of their ultimate clients – you, the tenant.

In fact, our Tenant Relationship Management Survey Benchmark Report was created to help discover how well property operations teams connect with tenants, and offer a series of best practices for improving these relationships.

As the extended eyes and ears of the building management team, “Tenant Mobile” solutions provide greater connectivity to the place where you spend most of your working day.

Think of them as control systems for your other life – apps that make your day at work…..just a bit better.