Building Engines Blog | Tenant Relations | Marketing
Attracting tenants to your property in the highly competitive CRE market can be a huge challenge. One way for building owners and managers to stand out in the crowd is to leverage their building’s property website to promote occupancy details, building amenities, local attractions, and more.
In the highly competitve CRE market, it isn’t enough to simply have a property website… You need to make sure prospective tenants are actually seeing it! Unfortunately, many property owners and managers don’t know where to start.
When it comes to commercial real estate, social media is no longer something that we’re just sort of experimenting with. We’re now past the mobile tipping point with 80 percent of Internet users having a smart phone. Most people are starting their research about companies on mobile and on search engines like Google.
The first episode of our upcoming new podcast series, CRE Tech Talks, isn’t the first time we’ve set our sights on examining social media and its relationship to commercial real estate.
Luring in tenants to your property in the highly competitive CRE market can be a huge challenge. Tenants need a property that not only meets their physical needs – such as space and location – but also one that provides a comfortable work environment with convenient amenities and green-friendly initiatives.
Building Engines SVP Scott Sidman recently guest posted on Duke Long’s blog. Check out his piece: “Is a Broker a Salesperson? Or… What Can CRE Learn About Sales & Marketing From a Technology Company?”
I spend a lot time thinking about our brand in my role here at Building Engines. But my thinking is admittedly often more tactical in nature than perhaps it should be, focused on things like consistent use and application of our logo, colors and graphics, and delivery of awareness programs, etc.
Sometimes I miss important, relevant things I should be aware of. Such is the case with one of our long-time clients, Paradigm Properties. I quite accidentally stumbled upon the fantastic marketing program Paradigm developed for their 101 Tremont Street property today.
JLL-backed startup HiRise is set to disrupt the world of CRE leasing. Reminiscent of Airbnb for office space, HiRise is debuting in Washington, D.C. this summer (followed by a national expansion) and will be “the first online transactional marketplace where a tenant can actually search for commercial real estate, as well as complete the entire process all the way from search to occupancy, including signing a lease and paying the rent.”
As you may have already noticed, Google’s email service, Gmail, has undergone a design makeover designating your inflow of daily mail into three separate tabs: Primary, Social, and Promotions.
Drawing in new tenants can be an arduous task. It doesn’t matter how much your property has to offer if you aren’t advertising those details effectively to potential clients.
BuildingConnect- A One-Stop Service Center for Tenants, Prospects and Staff. If you could have an affordable, fully branded website solution that provides a simple way for you to offer and manage online access to a tenant service portal, tenant handbook, and public marketing information –all wrapped into a central location- would you take it? Of […]
Technology has helped companies in a number of ways. It has allowed them to boost productivity, manage costs more effectively and altered the way businesses reach their target audience.