“Plus ça change, plus c’est la même chose.” – French Proverb.
Interesting article in the Wall Street Journal this week about information monopolies, how they grow, how powerful they are and how long they can last. By way of background, it looks as though we are in the grip of several emerging monopolies (a single entity dominating an industry, vertical or channel) – think of Microsoft, Facebook, LinkedIn or Google, or oligopolies (a few entities) – Verizon, AT+T, Sprint in the wireless space. These have grown very rapidly, fueled by the expansion of the Web and wireless networks and developed incredible market dominance.
“Do away with Google? Break up Facebook? We can’t imagine life without them—and that’s the problem.”*
These network monopolies get their traction for a three reasons:
- They leverage disruptive technology that leapfrogs existing channels;
- The power of their network increases exponentially as it grows; and
- Once at critical mass, they are very hard to dislocate.
We have examples of this through history, notably the penny post, launched in 1680 in England, Western Union (The telegraph) and the venerable “Ma Bell” (AT+T), which ran the telephone service in America from 1914 until its breakup in 1984. Those of us over 50 will remember the simple telephones, originally black, then available in a few non-colors (wow, that’s innovation!) that you rented from the telephone company – you didn’t own them. Of these, the oldest survive as the government run postal service – 330 years old and still going strong. Not bad for an old geezer!
These information monopolies can last a very long time and frequently are impediments to innovation. The Wall Street Journal article notes that: “In the 1930s, AT+T took the strangely Luddite measure of suppressing its own invention of magnetic recording, for fear it would deter use of the telephone.”
Now think about some of the technology that you work with day to day:1. Operating system on your PC or Laptop – Microsoft has a 92.2% share of this market2. Wireless – Three companies have this market locked up and voice and data rates in North America are some of the highest in the world3. Social networks – Facebook has 500 MM users; if it were a country it would be the third largest in the world (after China and India)4. Your local cable TV provider – I haven’t heard anyone that has anything good to say about it.
The growth of these monopolies has been masked in part by the rapid pace of technological change in the last 20 years. Facebook didn’t exist seven years ago, high speed Internet access, something we now consider essential at home and in the office, really only got going nine years ago and, when I got into business in the late ’80s, my PC ran off dual floppies, had a bright green screen and was very, very, very slow.
What does this mean for you and me? Well, in part, you should take what techno pundits say about the glorious benefits that will accrue with technological change with a grain of salt. Technology and change can be amazing but are best when served in a bed of stiff competition. Competition may not be the only answer – sometimes government or the courts have to step in and break things up (e.g. AT+T) – but it can help. It is interesting to see how Microsoft is acting more and more like a utility (a classic, old line monopoly, paying dividends), and is losing ground in its core market (productivity applications) to Google and isn’t sure about how to react to this.
And, let’s hope that, in 10 years, we are not all using Facebook’s version of the old black land line telephone.
*In the Grip of the New Monopolists, Wall Street Journal. N0vember 13, 2010.