SQUARE BEAT: LEED Certification requires operations support to be sustainable
The Green Movement in Real Estate is growing darker. All new certification schemes, like all new growth, have that light green tinge when they begin that denotes suppleness. While it makes them amendable to change, it provides little armor when the going gets tough. As a result, many rating systems mature to a darker shade.
The USGBC’s LEED rating system is by far the most recognized and most used green building rating system in the world and the UK’s Building Research Establishment Environmental Assessment Method (BREEAM) is frequently used in Europe. As standards like LEED and BREEAM mature, that light hue darkens to a more serious and robust one – characteristic of maturity and staying power. According to Pike Research, that day has come.
Pike projects that by 2020, 53 billion square feet of space worldwide will hold some type of green building certification, up from 6 billion this year, and 73 percent of green-certified building space is in a commercial building – a number expected to grow to 80 percent by 2020. The majority of green certifications will be held by existing buildings instead of new construction, the report says. One American Row in Hartford, CT recently obtained Leadership in Energy and Environmental Design for Existing Buildings Silver status, making it one of the few LEED-EB certified buildings also listed on the National Register of Historic Places.
The bigger question is how a building maintains LEED certification status once it has achieved it. Without a comprehensive scheme for posting and managing LEED related tasks – the lifeblood required to sustain any certification level – that LEED or Green status will fade to brown and join the detritus of other failed programs. Technology – operations management systems that post and sustain LEED related tasks throughout the year are integral to maintaining LEED status. Keeping it Green and maintaining affordability requires energy and organization as well as robust data collection, communications and reporting. Think of these systems as the arterial system for your LEED targeted building management practice.
Without one, your LEED status will die on the vine.
For commercial real estate owners, double dipping can be devastating. A “trailing indicator”, commercial real estate follows on an economic trend. Protected by existing long-term leases, commercial real estate owners are not subject to the short-term ups and downs of the economy. When a recession begins, commercial landlords are insulated from immediate harm because their lessees continue to pay the same structured rent no matter the current economic state. Unlike hotel owners who, with single night commitments, feel the pain immediately, commercial owners have long-term commitment security.
The economy’s health is returning and, like young leaves in springtime, new jobs are beginning to bud. Yet, the recovering economy is not in steady bloom. The detritus of a long and blustery economic winter litters the real estate topography, shadowing the sun of increased demand. The recovery has its good days and its bad days – its strong weeks and its weak ones – like the intermittent cold rainy mornings and warm sunny days we all experience when life returns in April and May. However, like summer, recovery is inevitable. Yes I said it, inevitable. The recovery will happen – faster in some markets, slower in others – but those that prepare for it will prosper first and profit most.

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